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Get into PR

Aims and Objectives

To learn the basic principles of PR

Learn an introduction to marketing principles

The flexibility and value of self-study course designed to enable you to work at your own pace

A personalised workbook to use as a reference guide on completion of the course

The opportunity to gain the widely recognised Pitman Training Certificate

Target Audience

Those who wish to gain an introduction to PR principles

Prerequisites

The ability to use Word , Publisher and PowerPoint and be familiar with the Internet

Course Content

Lesson 1: A definition of PR; the duties of a PR assistant

Lesson 2: The importance of a PR plan; tips for writing a press release

Lesson 3: PR and the Internet; ethics and the Law

Lesson 4: Exhibitions and other events; feature articles

Course Duration: 8-10 Hours

Course Code: 1010198523