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Get into Marketing

Aims and Objectives

To learn the basics of marketing

Learn an introduction to marketing principles

The flexibility and value of self-study course designed to enable you to work at your own pace

A personalised workbook to use as a reference guide on completion of the course

The opportunity to gain the widely recognised Pitman Training Certificate

Target Audience

Those who wish to gain an introduction to marketing principles

Prerequisites

Experience of using Windows , Word and Excel to proficient level together with Publisher 2000. Some experience of using the Internet and Mail Merge

Course Content

Lesson 1: The importance of marketing; company case studies; market research; competitor research

Lesson 2: The product life cycle; product strategy; place strategy; pricing strategy; promotion strategy

Lesson 3: The importance of advertising; creating an ad; different direct marketing techniques; press releases

Lesson 4: Marketing on the Internet; attending and exhibiting at trade shows

Lesson 5: The concepts of television , radio and print advertising , building a brand , SWOT (Strengths , Weaknesses , Opportunities and Threats) analysis; careers in marketing

Course Duration: 10-12 Hours

Course Code: 1010198503